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Quiet on the Set
I heard that about 40 times yesterday, as I spent most of my day on the set of a new video for Ready Georgia, a program of the Georgia Emergency Management Agency. This is the second year we’ve...
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Who’s In Charge of Social Media? The agency and age debates
I read a ridiculous amount of social media news – from Google Reader indexes to the pages I fan on Facebook; from MyAlltop to the influx of Twitter updates and links that flow through my Hootsuite...
View ArticleFive Ways Social Media Makes Me a Better PR Pro
Yesterday, I read a great post by Jeremy Porter at Journalistics on how media relations will get easier in 2010. The consistent thread – no surprise – is that social media and social media tools will...
View ArticleVideo Killed the TV Star
YouTube has only been around five years, but it’s hard to image life without it. Just ask anyone that’s ever randomly shouted, “OUCH! Charlie bit me.” The site has been integrated into college...
View ArticleIs Web-Based Video Part of Your Marketing Mix? 4 Keys to Using It
Public relations. Most people equate the field with press releases, talking points, fact sheets or possibly bylined feature articles. Words, words and more words. But increasingly, PR efforts are...
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Powering Perceptions for 20 Years: Reflections from Carol
2011 marks the 20th anniversary of Cookerly Public Relations. Time truly does fly when you’re having fun. This year will mark my 14th year here, and my peers Chip Stewart and Jane Stout also have long...
View ArticleThe (Unscripted) Story of Public Relations
Public relations professionals are storytellers. But for all the mission statements, press releases and company credos, we have a tough time telling our own stories. Even my own parents have cornered...
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